Turo Launches Incentive Program to Boost Electric Vehicle Sharing in Canada

July 31, 2023

Turo is launching a new incentive program in Canada.

In an effort to encourage more electric vehicle (EV) owners to share their cars on the P2P marketplace, Turo is offering a financial incentive to Canadian EV owners or those who are waiting for their new EV model to arrive, to list their vehicles for booking.

Under this incentive program, Turo will match host earnings up to $1,000 for qualifying EVs listed on the marketplace. Beyond this incentive, hosting an EV on Turo provides owners with the chance to generate additional monthly income, helping to offset the expenses associated with owning an EV. According to Turo, hosts in Canada earn an average of $732 per month*, making it a great opportunity to earn extra money on an otherwise idle asset.

Not only will the host earn extra income, but they will also help increase EV adoption by exposing more Canadians to EVs.

“Committed to an EV-friendly future, Canadians’ lack of experience with EVs remains a strong barrier to adoption.Given the continued interest in extended test drives, we introduced this incentive program as we believe increased exposure to EVs may accelerate ownership and usage in Canada,” said Cedric Mathieu, Senior VP and Head of Canada at Turo.

Eligibility Requirements

To take advantage of this promotion, owners of one or more of the eligible EVs in Canada  can start listing their vehicles on Turo starting today until September 30, 2023 . To qualify for the incentive, hosts must earn a minimum of  $500 with these eligible vehicles before September 30, 2023. Car models that are eligible for the incentive program include:

  • Any Rivian model
  • Any Polestar model
  • Ford F-150 Lightning
  • BMW iX
  • Cadillac Lyriq

Enroll in the incentive program by filling out this form. Additional terms apply.

Source

Related Articles


Changing Scene

  • Randy MacGregor Announced as Director of Sales with Munden Enterprises

    Randy MacGregor Announced as Director of Sales with Munden Enterprises

    Recently, Munden Enterprises’ president, Steve Wheeler, was pleased to announce the promotion of Randy MacGregor to the position of Director of Sales, effective January 1st, 2025. Randy joined Munden Enterprises 5 years prior and has reportedly been a cornerstone of the company’s success as it’s Industrial & Utility Sales Manager. With extensive experience as a… Read More…

  • Westburne Announces Todd Newell as New General Manager for Westburne West

    Westburne Announces Todd Newell as New General Manager for Westburne West

    In an announcement by Dave Syer, Vice President of Westburne Canada, Dave was pleased to announce the promotion of Todd Newell to the role of General Manager, Westburne West. Prior to joining Westburne, Todd’s career began with an economic degree, after which he held various progressive positions with a responsibility in both the US and… Read More…


Peers & Profiles