Rexel, Atkore, Priority Wire & Cable Join ETIM North America

September 24, 2021

ETIM North America (NA) announced that Atkore, Rexel Canada Electrical Inc, and Priority Wire & Cable are the newest manufacturers to join the product classification standards organization.

Priority Wire & Cable will be joining other wire & cable manufacturers and distributors, to review and modify the ETIM Model to properly represent their North American products.

Rexel Canada Electrical Inc. operates throughout Canada under four banners, Nedco, Westburne, Rexel Atlantic and Rexel Utility with over 200 branches to deliver quality products and high-quality services.  They strategically partner with the best-in-class suppliers to ensure their customers have access to the best products available on the market. As a Direct Distributor Member, Rexel Canada will be able to participate in as many of the ETIM NA Product Expert (PE) Groups as their expert’s desire. This includes the current groups for Power Distribution, Automation & Drives, Wiring Devices and Lighting Controls, as well as the upcoming Wire/Cable & Conduit/Fittings group being launched in September. Not only will Rexel Canada’s product expertise greatly assist in the ongoing, collaborative efforts of the other members of ETIM North America, as they translate the model to North American terminology, but their fluency in French will help fast track the model’s translation from English to French Canadian.

“I’m thrilled to have Rexel Canada join our group of industry-leading distributors and manufacturers,” said Mary Shaw, ETIM NA Executive Director. “Their extensive product knowledge across a broad array of suppliers will help us build out the ETIM model to properly represent the needs of Canada and the North American electrical market.”

“During Rexel Canada’s review of our PIM and digital data strategy it became clear that the ETIM classification model would be a valuable asset to us, and the Canadian industry as a whole,” comments Roger Little, Chief Executive Office of Rexel Canada Electrical Inc.  “We and the other distributors in Canada have been long awaiting a product descriptor standard that will make it easier for us to use manufacturer data quickly and efficiently, enabling us to sell more product.”

Atkore, an electrical products manufacturer, with leading brands such as: AFC Cable Systems, Allied Tube & Conduit, Calbrite, Calbond, Heritage Plastics, Cope, US Tray, Unistrut, Power-Strut, FRE Composites has joined ETIM North America (NA) to contribute to the development of the ETIM model for North America.

Atkore joins other industry-leading manufacturers like Prysmian, Electri-Flex, ABB, Eaton, who are participating in ETIM NA-led committee activities to build out the classification model according to the needs of the North American electrical market and related verticals. The Wire, Cable and Conduit Product Expert group will be launching in September. Atkore will bring expertise to the group, as well as Wire Management in the existing Wiring Devices group.

According to Shaw, product experts from several ETIM NA member companies have been meeting virtually for over a year now, to advance the Power Distribution and Automation and Drives product categories, as well as the Wiring Devices and Lighting Controls, thanks to many manufacturer members overlapping in these products.  To date, 63 product classes have already been completed with another 400 expected to be completed by the end of the year. As such, Product Expert Groups are now being formed to cover other product areas in the model as membership grows.

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