Manitoba: Energy Saving Products in the Future

Looking Back

First published May 4 2017

The public’s strong interest in energy-saving products should continue in the coming years, providing a boom for electrical distributors, forecasted Lew Searle of Amesco Ltd., Winnipeg.*

These products included lamps, ballasts, electrical furnaces (especially in new homes), and central air conditioning. He said the demand for air conditioners had increased sharply, indicating to him that air conditioning is no longer the preserve of the affluent.

The trend toward electric heating was continuing in a big way in Manitoba, thanks in part to government incentives. “It is clean, safe, quiet and costs about the same as gas. And it’s a renewable resource, which is an important asset in Manitoba.”

Upgrading gas furnaces was providing distributors with dividends as well, Mr. Searle said, noting that new panels, circuit breakers and other equipment were required.

Homes and buildings were becoming so well insulated to save energy that air systems to help remove carbon dioxide were becoming popular.

Central vacuum cleaners and the growing demand for security systems, with their panels and controls, were two more expanding sources of business for distributors.

On the industrial side, programmable controllers had become such a high demand item — particularly among the many mines and pulp and paper operations in Northwestern Ontario — that Amesco launched a special division to handle them.

In fact, business has been so brisk in general that the firm’s biggest problem is getting adequate supplies on time. “Last year, we had not geared up enough for demand.”

Mr. Searle was adamant about not being left behind by the technological revolution, so the company started an electronics division. “Electricians are buying an awful lot of electronic equipment. They need it for computers and security systems. Someone has to meet the demand, so we started the division.”

* Lew Searle was born in Winnipeg on February 8, 1921. He served in the Canadian Air Force and had a long and distinguished career in the electrical industry. He first began his career with American Electric (Amesco), where he rose to the position of Sales Manager. In 1972 Amesco was purchased by Westburne, where he served as President and General Manager until his retirement in 1992.

Related Articles


Changing Scene

  • Electra Sales is Now Representing MacKinnon Magnetics in Saskatchewan

    Electra Sales is Now Representing MacKinnon Magnetics in Saskatchewan

    July 23, 2026 MacKinnon Magnetics and Electra Sales have announced a new representation agreement. “Electra is proud to be able to represent MacKinnon Magnetics in Saskatchewan and cannot wait to show our partners this fantastic manufacturer,” the company said in an announcement on LinkedIn. Made in Canada MacKinnon Magnetics is a Canadian-owned and operated transformer… Read More…

  • ABB to Acquire Advantics, Expanding Direct Current Portfolio

    ABB to Acquire Advantics, Expanding Direct Current Portfolio

    ABB is acquiring Advantics, a specialist provider of Silicon Carbide-based power conversion solutions based in France. The acquisition expands ABB’s Direct Current (DC) portfolio and positions the company to serve accelerating demand for efficient DC solutions across data centers, industrial microgrids, power generation and EV infrastructure. Financial terms were not disclosed. The transaction is expected… Read More…


Peers & Profiles