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AD Electrical – Canada Welcomes Jennifer Eastman as Director, Member Engagement

September 30, 2024

AD is pleased to announce that Jennifer Eastman has joined AD Electrical – Canada as the division’s new Director, Member Engagement.

Eastman brings over 30 years of experience in the electrical market, offering an array of expertise in building strong partnerships and delivering outstanding support to the independent distributor community.

In her new position, Eastman will be responsible for helping to ensure members’ awareness of AD programs and facilitating the understanding and adoption of AD’s various services. She will also maintain a focus on recruiting new members and suppliers to the division, managing key relationships, driving purchasing power to support AD suppliers, and advocating for AD’s Electrical – Canada independents.

Prior to joining AD, Eastman served as President of IMARK Electrical Canada, and has also previously held numerous roles in sales management, accounting management, marketing, and operations within the electrical sector. Throughout her three-decade career, she has gained experience through tenures at Brady Corporation, Philips Lighting, RC Lighting, and Legrand. Leveraging her extensive knowledge, Eastman will play a fundamental role in the ongoing integration of AD and IMARK Canada as this partnership continues to evolve.

“We are thrilled to welcome Jennifer to the AD team,” stated Rob Dewar, President, AD Canada. “Her impressive experience and deep-rooted passion for supporting the independent electrical community make her the perfect fit to enhance our member and supplier experience and help drive the success of our valued distributors. The synergy between AD and IMARK Electrical Canada is palpable, and we are overcome with excitement about what the future holds as a result of this collaboration.”

Kristen Yong, Vice President, AD Electrical – Canada, provided her comment on Eastman’s onboarding.

“I am delighted to have Jennifer on board,” relayed Yong. “Her experience and track record in the electrical distribution industry will be instrumental in driving our mission to outpace market level growth with our AD members and suppliers.”

Leslie Clarke, President of Paul Wolf Lighting & Electrical Supply and former Chairperson of the IMARK Canada Board, offered her reflections on working with Eastman.

“It is great news to hear Jennifer Eastman is joining AD Canada,” said Clarke. “After working with Jennifer on the board at IMARK Canada, I know firsthand the value she brings to the table. Her knowledge of both distribution and manufacturing along with her strong work ethic and meticulousness is a perfect fit for AD Canada. I am looking forward to continuing to work with Jennifer.”

Eastman also shared her thoughts on this new endeavour.

“I am excited to join AD Canada at this pivotal moment of transformation in the electrical industry,” stated Eastman. “The enthusiasm and energy surrounding the IMARK Electrical and AD strategic initiative in North America highlight the dynamic changes within the Electrical Distribution Channel. I’m thrilled to be working with such a fantastic team dedicated to supporting the members and suppliers of the electrical industry.”

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