AD Celebrates 100th Member to go Live with its eCommerce Solution

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Oct 11, 2019

Within four years of its launch, AD is announcing its 100th member is now live on eCommerce powered by AD eContent Service.

AD, the member-owned contractor and industrial products wholesale buying and marketing group, launched the initiative in 2016 to support members along the complex journey of creating their digital presence, developing and refining content, setting up web storefronts, getting expert consultation and partnering with expert service providers. AD’s eCommerce program is one more way to help independent distributors stay competitive and relevant.

Starting with 200,000 stock-keeping units or SKUs at the program’s launch, AD’s eCommerce program now supports 4.8 million SKUs across 8 divisions.

The 100th member distinction goes to Winkle Electric Company, celebrating its 75th anniversary this year.

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