Evolving the Role of Marketing Within Your Distributorship

Distributorship Marketing

 

David Gordon

This presentation, “The Evolution of Marketing Within Growing Distributors,” shares thoughts for distributor senior management on the potential role of marketing within their company. It outlines four phases of marketing and suggests a marketing audit approach to evaluate the marketing department, its deliverables, and the staff with regard to how where marketing can further help the company achieve its objectives.

For leading, growth-oriented, share-taking distributors, marketing is becoming more integral to the success of the business. Marketing is now becoming involved in strategy to support the development of sales initiatives in the areas of strategy, market research, analysis and idea generation, and through a broader array of deliverables ranging from the traditional (promotions, events, premiums) to revenue generation (monetization of house accounts, customer service, eCommerce, new product sales) and differentiation (content marketing, account prospect development, etc).

The question becomes “What is Marketing to You?” This presentation will hopefully help you through the process: www.slideshare.net/cmagrp/evolving-the-role-of-marketing-within-your-distributorship.


David Gordon is President of Channel Marketing Group. Channel Marketing Group develops market share and growth strategies for manufacturers and distributors and develops market research. CMG’s specialty is the electrical industry. He can be reached at 919.488.8635 or dgordon@channelmkt.com

More in CEW by David Gordon:

Innovation Takes Culture, Not Only Books: Part 1

Innovation Takes Culture, Not Only Books: Part 2

The Amazon Supply Threat

Selling Lighting or Selling Data?

Are You Uncomfortable? Good.

10 Tips for Taking Share

Is it Time to Hit the Reset Button?

Boosting Performance at Your Webstore

Amazon Upgrades from Supply to Busines

Strategies in Light Observations: Distributor LED Opportunities

Are You Ready To Sell LEDs Differently?

16 Distribution Industry Trends for 2016

Lighting the Way to Demand Creation

Sales Making Excuses?

Converting Emails Into Sales Through Thoughtful Communications

Learning from Amazon and Generating Ideas

Turning Your Staff into a Competitive Advantage

Internet is Impersonal

Sales and Marketing – How Can Joint Sales Calls Become More Effective

Creating Demand to Drive Profitable Growth

Is Your Company a Kool-Aid Drinker?

What Manufacturers (and Their Reps) Don’t Know About Distributor Joint Sales Calls

What is Marketing’s ROI?

Not All Is Meant for Online

Point of Sale… Profits Lost?

 

 

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