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Sonepar Announces Brand Consolidation in Ontario
Sonepar proudly announces the consolidation of their Ontario businesses from five brands to two. Aztec, Dixon and MGM will rebrand as a new and refreshed Dixon. Electrozad and Sesco will carry the new Electrozad brand. “Through many years of continued growth and acquisitions at Sonepar Canada, we have reached an exciting point in Ontario where we can make changes to our overall brand structure to continue advancing our best-in-class experience for our customers, vendors and associates,” stated Sonepar Canada President Serge Leblanc.
Latest Articles
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Smart Homes Require Smart Infrastructure: Future-Proofing Canada’s Energy Landscape
As Canada accelerates its transition to a low-carbon economy, the demand for electricity is rising rapidly. From electric vehicles (EVs) and heat pumps to solar panels and battery storage, our homes are becoming hubs of electrification. Yet, many homes were built decades ago and were not designed to support this new energy reality. To truly… Read More…
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IDEAL Debuts New Digital Fish Tape
IDEAL Electrical™ is preparing electricians to meet their increasing workload by incorporating efficient, time-saving new technologies into its latest products. As the emphasis on electrification and renewable energy expands, an estimated 60% of households will need to upgrade their circuit breaker to fully electrify their home. The ongoing shortage of licensed electricians only increases the burden.
Electrical Safety Authority Releases 2024 Ontario Electrical Safety Report

The Electrical Safety Authority (ESA) has recently released the 24th edition of its Ontario Electrical Safety Report (OESR), the only publication of its kind globally that provides a comprehensive review of electrical safety trends.
The new data reveals a sharp contrast: while workplace electrical fatalities have decreased by 59% over the past decade…
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Infini Drive: Built to Power Every Project
Built for people who want more for less, Infini Drive delivers unmatched value in a compact, reliable package. Its universal 5-in-1 dimming works with virtually any setup — no minimum load required. Backed by a 5-year warranty, Infini Drive is the cost-effective, professional choice for builders, contractors, and designers who expect more.
Visit magiclite.com to learn more
Changing Scene
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Peter McCumber as Liteline’s New Regional Sales Manager of the GTA
Liteline is pleased to announce the addition of Peter McCumber to the GTA Sales Team as Regional Sales Manager-GTA. Peter brings more than two decades of experience in the electrical manufacturing and wholesale industry, where he has established himself as a dynamic and results-oriented sales professional. Throughout his career, Peter has demonstrated strong leadership, a customer-first approach, and… Read More…
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Ericson Manufacturing Announces 4th-Generation Family Leadership and Expansion to New Building, More Jobs
Ericson Manufacturing today announced a major expansion and technology investment as it enters a new chapter under 4th-generation family leadership – a milestone achieved by fewer than 3% of family-owned businesses. The electrical safety and power distribution company is growing into a third building in Willoughby, Ohio, preparing to add 30 jobs, and investing in… Read More…
Greenlee Experience 2025 – Recap

Greenlee recently brought together electrical and utility professionals for its fourth annual Greenlee Experience, a three-day VIP event at one of its manufacturing facilities.
This exclusive event was created to honor professionals in the electrical and utility trades, while offering a behind-the-scenes look at the brand’s legacy of innovation.
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New Vivio Infrared Patio Heater
- Discover Vivio, the ideal infrared patio heater to extend the patio season in both spring and fall:
- Heats up in less than 5 seconds.
- Remote-controlled with 5 power levels.
- Mounting system designed for single-person installation.
- Suitable for residential or commercial projects.
Eaton and Xendee Collaborate to Optimize Microgrid Performance Using AI-Powered Tools for Greater Energy Savings, Security and Sustainability

Eaton is collaborating with Xendee Corporation, a provider of a major design and operation platform for distributed energy and microgrid systems.
Xendee’s microgrid modeling and operations platform combined with Eaton’s engineering expertise and proven power distribution technologies deliver a fully integrated microgrid solution.
Peers & Profiles
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April 28, 2024 This month, Lumen held their 12th edition of the Salon Lumen, the largest exhibition in Quebec’s electrical industry. The customer event was hosted over two days, commenced on April 16th in Quebec City, and ended on April 18th in Montreal. One hundred seventy-five vendors gathered within a 50,000 sq ft area to… Read More…
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April 27, 2024 Retiring Windsor sales rep Scott O’Neil is still manning the counter with a smile on his last day at Western Equipment. Thank you from all of us for 23 years of dedicated service. All the best in your retirement, Scott! More information available here Read More…
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Canadian Electrical Wholesaler
Published twice monthly on the first and third Thursday of every month Canadian Electrical Wholesaler is the voice of the electrical channel in Canada. The editorial focus of CEW is a solid mix of features, news, articles and product information. Key aspects are peers and profiles and in-depth best management practices ensuring every issue is read from branch level right up to head offices. Simply put we provide the need to know business information including the latest trends, new market opportunities, sales techniques and operational analysis to distribution professionals written by those who live this business and published by Kerrwil founded in 1964 to serve the electrical industry in Canada.